People based data activation for games

Powered by first-party data and with simple integration requiring no SDK, Simplaex offers game developers cross-device and personalization targeting capabilities to real players.

Get a free trial

About simplaex

Simplaex has built an entirely new ecosystem based on the latest data-intelligence technologies. The platform doubles as a secure marketplace for acquiring, retaining and monetizing players.

Player acquisition

Do you know where your players are coming from? You should.

Read more

Player retention

It's a fact, happy customers stick around longer.

Read more

Player monetization

Avoid pushing customers away with in-app advertising

Read more

Data powered innovation

Simplaex is an innovative game marketing platform powered by first-party data in real-time. Offered as a convenient SaaS solution, the Simplaex marketplace allows developers to find and engage players throughout the lifecycle of a game. But it also creates entirely new revenue streams, for example, by monetizing players outside of your game.

integration integration

Integration & Data security

Read more
analytics-reporting analytics-reporting

Analytics & Reporting

Read more
performance-management performance-management

Performance Management

Read more
real-time-advertising real-time-advertising

Real-Time Advertising

Read more
social-media-advertising social-media-advertising

Social Media Advertising

Read more
Trusted by over 150 game companies

Simplaex in the news

Simplaex Surpasses 150 Million Players for Game Developer Platform

Simplaex, a revolutionary peer-to-peer platform for game developers, now offers direct access to over 150 million players. The important milestone comes just ten months after the Berlin-based start-up set out to transform game marketing.

Read more

Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players

Simplaex is officially launching its next generation marketing technology platform at GDC 2016 in San Francisco that solves the problem of today's user acquisition and retention in both mobile and online gaming.

Read more

Why the game marketing ecosystem is ripe for disruption

For many game developers, the traditional way of promoting their products online is broken beyond repair. With no direct digital access to potential customers, they depend on an ungainly mix of ad exchanges, media buying platforms, data aggregators, agencies, and resellers. The results of such a tangled web are predictable: Unfair prices, low-quality leads and surging churn rates.

Read more

Why game developers are neglecting their players

Can you imagine going to a restaurant that made it increasingly harder to get through each course of a meal? Sure, you can have your appetizers, but to eat your entrée you’ll have to cross the street to another location. And don’t forget to bring your spoon with you — otherwise you can forget dessert!

Read more

Why game developers should embrace player churn

Churn. It’s an ugly word. Game developers are naturally concerned about player retention. But eventually even the most ardent player loses interest in a game. It’s normal. It’s part of the cycle.

Read more

Why game developers must rethink their advertising strategy

What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break? A few very cost-conscious people might tolerate it, but I reckon most would refuse to ruin their cinema experience that way.

Read more