It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
At Simplaex Advance, we believe it’s important to spread your marketing budget across various UA methods
AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning?
What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break?
Game developers are naturally concerned about player retention. But eventually, even the most ardent player loses interest in a game.