It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
The Faces of Simplaex is a blog series of Q&A’s designed to share some interesting insights into the R&D team behind Simplaex.
On the Road with Rivr Audience Yield Manager is now underway! Next stop is DMEXCO where I’ll be presenting at The Start-up Village on Wednesday at 1.45pm. See you there!
It’s time to hit the road and share Rivr with the rest of the world! Benjamin is taking on various cities across Europe and North America, starting with Mobile Growth Summit in Berlin.
Simplaex announced the beta-launch of a project called Rivr — billed as a universal translator for the programmatic value chain to classify audiences and support SSPs and publishers to understand and anticipate any change in the bid stream on an audience level.
Simplaex Insider #4 is out! Our monthly newsletter includes our latest insights and curated news from the industry.
Simplaex Insider #3 is out! Our monthly newsletter includes our latest insights and curated news from the industry.
Essential Retargeting Tips for Travel Apps, Artificial Intelligence: The Key to UA Success, Simplaex Announces Integration with mParticle, and further industry news.
Programmatic advertising has dramatically evolved throughout the years, but much remains to be done to finally bring transparency and trust in the value chain. Moti Tal, CTO & Co-founder at Simplaex discusses what’s the true potential of artificial intelligence to solve this fundamental challenge.
Simplaex announces its integration with mParticle.
Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of mobile campaigns.
Our monthly newsletter includes a recap of our latest news for Simplaex Engage, Advance and Rivr.
Let’s Talk About App Retargeting Strategy, AI the Next Industrial Revolution, How Gaming Developers Can Tackle Retention Challenges, War Against Duopoly, A Rivr Runs Through the Exchange, An Ounce of Audience Optimization is Worth a Pound of Inventory