It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
Simplaex announced the beta-launch of a project called Rivr — billed as a universal translator for the programmatic value chain to classify audiences and support SSPs and publishers to understand and anticipate any change in the bid stream on an audience level.
Programmatic advertising has dramatically evolved throughout the years, but much remains to be done to finally bring transparency and trust in the value chain. Moti Tal, CTO & Co-founder at Simplaex discusses what’s the true potential of artificial intelligence to solve this fundamental challenge.
Simplaex announces its integration with mParticle.
Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of mobile campaigns.
The ultimate goal for gaming app developers is not just to have high installs but to build a community of addicted gamers. App retargeting, the go-to marketing technology for mobile marketers, helps you reactivate existing users as well as keep active users engaged.
AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning?
Simplaex, a company focused on using artificial intelligence to evaluate consumer habits and programmatic advertising, beta-launched its new Rivr.
Simplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model.
Aithority interview with Simplaex CEO and Co-Founder, Jeffry Van Ede discuss topics such as how the idea for Simplaex come about and the Simplaex Artificial Intelligence Officier.
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory.