The amount of digital visual information we cook, eat, digest and discharge daily is immense.
Wanderers of the mobile era, (right before VR, AR and who knows what other visual tech reality pops in and change the scenery once again), we navigate through vast amounts of digital content, filtering information and classifying it as relevant or not in the blink of an eye.
A recent study by Microsoft concluded that we tend to lose attention and focus at around 8 seconds into content. That’s right about now I guess, but keep reading, it gets interesting 🙂
So, aside from just serving the right content, to the right audience, at the right time, it is also crucial that the design of the ad is inclusive, serves a clear eloquent message and last but not least, is engaging (CTA).
Remember, that for someone to engage on something there are three prerequisites; wanting to do something, having the means to do it and be triggered to do it.