Simplaex announces its integration with mParticle.
It’s clear that no user is the same, hence the importance of dynamic audience segmentation and targeting the segment types you wish to re-engage.
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Essential Retargeting Tips for Travel Apps, Artificial Intelligence: The Key to UA Success, Simplaex Announces Integration with mParticle, Mobile Social Set To Overtake Mobile Search In Ad Revenue, 3 Ways Publishers Can Use Data to Make Up for the Facebook News Feed Change, Google fined a record $5 billion by the EU for Android antitrust violations
Programmatic advertising has dramatically evolved throughout the years, but much remains to be done to finally bring transparency and trust in the value chain. Moti Tal, CTO & Co-founder at Simplaex discusses what’s the true potential of artificial intelligence to solve this fundamental challenge.
At Simplaex Advance, we believe it’s important to spread your marketing budget across various UA methods
Apps give us the freedom to search, chat, play, learn, plan and book from anywhere so it only makes sense that travel apps are becoming increasingly popular. According to eMarketer, 40% of digital travel sales in 2017 came from mobile devices. By 2021, mobile will represent nearly half of all digital travel sales.