Simplaex App Retargeting News

Simplaex Helps Mobile Marketers Thrive during the Holiday Season with AI-Powered App Retargeting

What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break? A few very cost-conscious people might tolerate it, but I reckon most would refuse to ruin their cinema experience that way. Similarly, there’s a good reason game developers dislike in-app advertisements: They distract your customers — and frequently discourage them from using your product. “Gamers want to game. So disturbing the gamer’s experience, even if it brings value, isn’t always the way to go,” wrote Avi Hadas, in a recent guest column on in-game advertising for VentureBeat. The stakes are high. In an industry concerned about churn, retention, and monetization of players, in-game ads might save your business — or end up killing it.

Is Your App Retargeting Strategy Ready for Holiday Season?

What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break? A few very cost-conscious people might tolerate it, but I reckon most would refuse to ruin their cinema experience that way. Similarly, there’s a good reason game developers dislike in-app advertisements: They distract your customers — and frequently discourage them from using your product. “Gamers want to game. So disturbing the gamer’s experience, even if it brings value, isn’t always the way to go,” wrote Avi Hadas, in a recent guest column on in-game advertising for VentureBeat. The stakes are high. In an industry concerned about churn, retention, and monetization of players, in-game ads might save your business — or end up killing it.

Why game developers must rethink their advertising strategy

What if you could go to the movies for free, but every 15 minutes the film would stop for a commercial break? A few very cost-conscious people might tolerate it, but I reckon most would refuse to ruin their cinema experience that way. Similarly, there’s a good reason game developers dislike in-app advertisements: They distract your customers — and frequently discourage them from using your product. “Gamers want to game. So disturbing the gamer’s experience, even if it brings value, isn’t always the way to go,” wrote Avi Hadas, in a recent guest column on in-game advertising for VentureBeat. The stakes are high. In an industry concerned about churn, retention, and monetization of players, in-game ads might save your business — or end up killing it.

Why game developers should embrace player churn

Churn. It’s an ugly word. Game developers are naturally concerned about player retention. But eventually even the most ardent player loses interest in a game. It’s normal. It’s part of the cycle. And so it’s also normal when developers are inclined to squeeze the absolute maximum revenue out of people before they’re gone forever. However, trying desperately to monetize your players only increases churn, aggravating the problem.

Why game developers are neglecting their players

Can you imagine going to a restaurant that made it increasingly harder to get through each course of a meal? Sure, you can have your appetizers, but to eat your entrée you’ll have to cross the street to another location. And don’t forget to bring your spoon with you — otherwise you can forget dessert! No, I can’t imagine that either. But that’s exactly what the game industry does to its customers. It makes products that are by their nature progressively more difficult to consume. It’s the developer’s conundrum: Every gamer is intrinsically different yet they’re all playing the same game. They have various levels of skill and determination, as well as a range of ideas about what constitutes success and brings gaming satisfaction. It’s impossible to make a game that’s a perfect fit for everyone, but you can try to look after your active users and make sure they’re happy.

Why the game marketing ecosystem is ripe for disruption

For many game developers, the traditional way of promoting their products online is broken beyond repair. With no direct digital access to potential customers, they depend on an ungainly mix of ad exchanges, media buying platforms, data aggregators, agencies, and resellers. The results of such a tangled web are predictable: Unfair prices, low-quality leads and surging churn rates. This unsatisfying situation has led many game developers to shift their focus from customer acquisition to retention in the hope of boosting the cost-effectiveness of their marketing strategies.

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