Are you striving for growth but can’t comprehend why your advertising efforts aren’t working?
Do you know your target audience but can’t grasp why you aren’t reaching them? These challenges are so common among marketers, and we hope this article helps shed some light on what you’re missing and enables you to understand how you can transform your acquisition techniques.
At Simplaex Advance, we believe it’s important to spread your marketing budget across various UA methods. No matter whether it’s desktop or mobile, try advertising with various ad formats. Invest time in testing who your valuable partners are. Use UA methods which have proven to be credible for your vertical, and build relationships across multiple channels. You want to ensure you’re putting your business with the right people, if you think about it – they hold a big chunk of your reputation in their hands. Find out what’s working and what isn’t, and adjust your acquisition strategy accordingly.
Without the right technology, you will waste time and money on advertising to the wrong audiences. It’s much like a needle in a haystack. Thanks to AI identifying and acquiring your most valuable customers is now achievable. We know that consumers’ behaviors are constantly changing and therefore we recommend using a real-time overview to optimize and determine users assumptions accurately. This process is made possible through automation. Artificial Intelligence ultimately provides a huge advantage in scaling up user acquisition, and when supported by human resources, it has the power to enhance your media buying effectiveness.
Yazdan Moayyed, Simplaex Advance Business Development Manager, believes that; “The success behind our UA technology is its ability to collect massive data from the publisher’s traffic sources, analyze it, and build different segments based on the offer profile, user profiles, etc. In other words, it gives us a better starting point for any campaign, whether it be mobile or desktop. Around 2 weeks is required to reach full optimization, giving the machine time to learn. We have more than 500 different traffic sources linked to the platform and it keeps on developing.“
Our number one tip to help take your acquisition efforts to the next level is to embrace AI like it’s your sidekick. Let it run endless tests for you, while it learns on the go it will deliver predictions backed with facts. These accurate predictions will help you strategically optimize your campaigns. Just like we did for a leading game developer who partnered with Simplaex Advance recently. They were experiencing a negative ROI with their in-house marketing activities and decided to try an alternate approach by partnering with Simplaex Advance. Based on the characteristics of the game and multiple audience touchpoints, our core AI significantly increased the advertiser’s conversion and retention rates.
Simplaex Advance power by the numbers