Checklist for Starting App Retargeting
We’ve put together a checklist outlining how to start running an app retargeting campaign.
- Define what “event” is important for you to track with the attribution.
- Choose an attribution provider.
- SDK-less integration with app retargeting partner.
- Understand your audience and dynamically segment user groups.
- Define your goals for the campaign.
- Design personalized creatives, incentivizing targeted users to come back with a custom message.
- Use deep linking to redirect users back to the specific page in your app.
- Use A/B testing to optimize your campaign.
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