GDPR: What You Need To Know
The General Data Protection Regulation (GDPR) is the biggest change in a decade to Europe’s data protection laws. And it’s fast approaching — the new EU law takes effect on May 25 this year. Simplaex is committed to protecting the privacy of individuals online, and we’re proud to confirm that our business is GDPR-compliant.
GDPR will enforce a set of requirements on how and why companies can collect and process personal data. The new law will have an extraordinary impact on companies worldwide. Its reach is not limited to European marketers, but to all marketers who process data on European consumers. Companies that fail to comply will face heavy fines. So you’d better get your affairs in order before the big day arrives.
Becoming GDPR-compliant takes a significant amount of preparation. For some companies, it means making fundamental changes to core policies and operations. But this is an investment in your continued success in the European market.
Like all German companies, Simplaex has a relative advantage when it comes to GDPR-readiness. In April 2017, the German parliament passed very strict privacy laws, as part of the revised Federal Data Protection Act. These laws laid some of the groundwork for the GDPR.
At Simplaex, the transparent use of data always was, and always will be, a primary concern. “GDPR is a force for good,” explains Moti Tal, co-founder and CTO of Simplaex, in a recent article for Adotas. “It will help to purge the ad-tech industry of bad actors. And it will help advertisers, publishers, and ad-tech vendors to thrive in a better, more user-centric ecosystem.”
GDPR is mainly concerned with the privacy of consumers’ personal data. EU citizens will be given more control over how companies process their information. The onus will be on the companies to get proper consent from their customers before collecting personal data, and to ensure that the data is handled in a safe and secure way.
Europe has set the privacy bar high; perhaps a new global standard will follow. Eventually, all ad-tech companies may need to review their online security. Consumers are more vigilant than ever about protecting their personal data. GDPR could be the first step toward restoring their faith in the marketing industry.