Simplaex, the company behind the Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, today announced the appointment of Benjamin Hansz as the new Vice President of Strategy. In his role, Hansz will be responsible for the business operations of Simplaex’s new division that is developing a white label solution that enables SSPs and publishers to progress from an ad unit infrastructure to an audience-based performance model, delivering exponential value to both advertisers and publishers.
“It is great to have Benjamin on board. We believe he is the perfect individual for the role based on his experience, skill, attitude, and business approach. The hiring of Benjamin bolsters our management team and strengthens the group that will deliver Simplaex’s new product offerings to supply-side platforms and publishers,” said Simplaex Co-Founder and CEO Jeffry van Ede.
“I’m very pleased to be joining such a talented team. Simplaex’s dedication to affecting positive change in the ecosystem is palpable. I look forward to tackling the various challenges with them,” said Hansz.
Powered by Simplaex, the company’s new division that Hansz will oversee is currently in a closed beta testing with three yet to be named SSP partners, will be an AI solution for SSPs to finally sell the same way that buyers want to buy. This new Simplaex division will feature the first AI technology that will reduce waste and complexity, creating a new kind of transparency and control that will deliver ROI benefits across the full bandwidth of the programmatic ecosystem.
Previous to Simplaex, Hansz was Vice President of EMEA & APAC at Fiksu. In his role, Hansz managed Fiksu’s portfolio of international clients on its mobile user acquisition platform. During this time, Hansz helped grow the EMEA and APAC regions by more than 2000% in just under three years, while also growing revenues from near zero to almost $50 million per year.