Gamesofa partners with Simplaex Engage app retargeting for their popular Taiwan Mahjong app. Download the case study to learn more.
Programmatic advertising has dramatically evolved throughout the years, but much remains to be done to finally bring transparency and trust in the value chain. Moti Tal, CTO & Co-founder at Simplaex discusses what’s the true potential of artificial intelligence to solve this fundamental challenge.
At Simplaex Advance, we believe it’s important to spread your marketing budget across various UA methods
Apps give us the freedom to search, chat, play, learn, plan and book from anywhere so it only makes sense that travel apps are becoming increasingly popular. According to eMarketer, 40% of digital travel sales in 2017 came from mobile devices. By 2021, mobile will represent nearly half of all digital travel sales.
Simplaex announces its integration with mParticle.
Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of mobile campaigns.
Our monthly newsletter includes a recap of our latest news for Simplaex Engage, Advance and Rivr.
Let’s Talk About App Retargeting Strategy, AI the Next Industrial Revolution, How Gaming Developers Can Tackle Retention Challenges, War Against Duopoly, A Rivr Runs Through the Exchange, An Ounce of Audience Optimization is Worth a Pound of Inventory