Gamesofa partners with Simplaex Engage app retargeting for their popular Taiwan Mahjong app. Download the case study to learn more.
The ultimate goal for gaming app developers is not just to have high installs but to build a community of addicted gamers. App retargeting, the go-to marketing technology for mobile marketers, helps you reactivate existing users as well as keep active users engaged.
AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact AI and machine learning?
Simplaex, a company focused on using artificial intelligence to evaluate consumer habits and programmatic advertising, beta-launched its new Rivr.
Simplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model.
A conversation with Leopold Koch, Team Leader of Ad Operations at Simplaex. Leopold chats about the Simplaex Engage app retargeting strategy and his thoughts to successfully manage campaign optimization over a variety of app verticals.
Simplaex Insider #1 is out! Our monthly newsletter includes our latest insights and curated news from the industry.
Topics such as sizing the market value of Artificial Intelligence, what advertising will look Like post-GDPR and clearing the way for in-app transparency.