Gamesofa partners with Simplaex Engage app retargeting for their popular Taiwan Mahjong app. Download the case study to learn more.
Aithority interview with Simplaex CEO and Co-Founder, Jeffry Van Ede discuss topics such as how the idea for Simplaex come about and the Simplaex Artificial Intelligence Officier.
Artificial Intelligence (AI) is no longer the buzzword that gets marketers excited. These days, the ad-tech community is rather more interested in Machine Learning (ML) — as you’ve probably noticed. So what’s the difference?
I believe there is a growing trend among publishers taking back more control over their ecosystem, by getting better and smarter at managing their programmatic inventory.
The decision to rebrand Simplaex reflects our efforts to ensure our products are articulated seamlessly and to completely align our company vision and goals.
An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens.
When it comes to app retargeting, the use of predictive bidding can have a huge influence on the ROI of a campaign.