Save the Dates! App Holiday Season 2018
According to a recent study by Nielsen, smartphone users are most active during the fourth quarter of the year with an average of 40 hours per month spent on apps.
With competition increasing more and more every year, app advertisers are looking for new ways to promote their apps and services to the users with the most likelihood of completing a transaction. The quest is to identify your high-value users — the ones worth re-engaging to stay top of mind and drive incremental holiday season sales. Find out who they are and what they want. Reach out to them with relevant, personalized holiday promotions.