Simplaex, the company behind the Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, today announces the opening of its new London office, and the appointment of Gordon Bonifacio as Country Manager. In his new role at Simplaex, Bonifacio will be responsible for the business operations of the company in the United Kingdom, and bring the company’s AI-first app retargeting platform to brands and agencies in the country.
“We are quite excited to have Gordon on board and head our presence in the UK. He brings with him years of experience working with brands and agencies in this market which will enable us to grow rapidly,” said Jeffry Van Ede, CEO and Co-Founder, Simplaex.
“Many brands have put a lot of investment into building great apps which allow them to not only attract new customers but also maintain a channel of communication with existing customers. Retargeting is a way for them to make the most of this investment. I am very excited to introduce Simplaex to the UK market. Our in-house technology offers mobile marketers a self-serve ability to segment their audiences based on their own first-party data and then utilize the power of AI to reach them with timely, personalized messages,” said Bonifacio
Bonifacio is a proven veteran in the sales and mobile space with more than 20 years of experience. Prior to joining Simplaex, Bonifacio was a Sales Director at Mozoo. While at Mozoo, the world’s first premium mobile rich media and video ad exchange, Bonifacio was responsible for managing all agency relationships and worked closely with them to push innovative creative ideas including the product launch of Outroll which solved many of the challenges faced by brands looking to scale their video campaigns on mobile devices. Before Mozoo, Bonifacio was the UK Sales Director at Vdopia, and was credited with launching and scaling the EMEA business starting with successful mobile video campaigns for brands such as Sony and P&G. Bonifacio started evangelizing about the future of mobile advertising while employed at Orange.