When it comes time to measure the success of your app, no metric is more important than user retention. It’s the most reliable indicator of how much, or how little, people are enjoying your product. If you’re a serious mobile developer, boosting your retention rate should be front and center at all times. We’ve put together some tips to help you get started.
Follow the clues
They say first impressions last, and it’s especially true in the app business. Your onboarding process is a crucial opportunity to capture attention and entice people to stick around. You have to communicate the value of your app quickly and clearly. Bombard the user with too much information, and you’re likely to scare them off.
In the early stages of the user journey, avoid focusing too much on secondary features and minor benefits. Stick with the most basic and relevant facts. If the app seems overly complicated or illogical, people will lose interest. Your app should be fast, simple, and fun to set up. Guide your user through the process with helpful step-by-step instructions.
Deep-linking is an important tool for streamlining your in-app experience and keeping users engaged. Deep links direct your user to the relevant part of the app, bypassing irrelevant content and reducing the danger of information overload.
Above all, pay attention to your user’s onboarding behaviour. Look for patterns in the way they interact with your app. Armed with this knowledge, you can use app retargeting to dramatically increase your retention rate. The timeline below can be used as a guide to know when and how often to retarget specific user segments.