Simplaex welcomes acclaimed digital media expert, Hans Caspers, as an Advisor.

Simplaex, the company behind AI-powered traffic shaping library, Rivr, announced today that multipreneur, Hans Caspers, has joined them as an advisor. Caspers, who has a strong track record launching digital media companies and leading teams at respected Supply Side organizations such as Azerion, brings with him a broad set of business management and technical expertise.

“As we continue to grow and add more capabilities to our products, we are thrilled to be able to rely on the acuity of people like Hans.” Said Jeffry van Ede, CEO and Co-founder of Simplaex. “We believe that his experience in the digital media space will help us move forward with a better understanding of both sides of the ecosystem, something that’s always top of mind here at Simplaex.”

Joining other noted advisors, such as Holger Weiss (CEO at German Autolabs), Caspers carries a keen eye for spotting commercial opportunities in the crowded digital landscape. With decades spent launching and scaling digital media companies he is well positioned to provide valuable guidance to the product team for Simplaex’s Rivr suite.

"Digital advertising as an industry is rapidly evolving and in constant need of innovation. I'm pleased to be able to offer my expertise to Simplaex's team and be part of their great journey building products that help companies on both the demand and supply side of the ecosystem." Said Caspers.

As Simplaex gains traction and expands their reach in programmatic adtech, the addition of Caspers as an advisor comes at no better time.