Jeffry Van Ede CEO & Co-Founder Announces Simplaex New Branding
Our company is growing and to continue thriving we have recently undergone a rebrand.
The decision to rebrand Simplaex reflects our efforts to ensure our products are articulated seamlessly and to completely align our company vision and goals.
Simplaex new branding has been a challenging yet rewarding process. We have built up a unity within our company to ensure all of our customers receive full potential from our technology. In saying this, I’d like to introduce our two new product names; Simplaex Advance and Simplaex Engage.
Supported by our Simplaex AI technology, Simplaex Advance campaigns increase brand awareness, boost response rate and engage relevant users for both web and mobile businesses across various verticals. Over the past 9 years, we have been concentrating on perfecting how we utilize our resources and as a result, we are able to provide top-notch campaigns which exceed our customers’ expectations. Our team has doubled in size, and as before our dedicated account managers remain committed to providing our partners with full transparency and continue to take every opportunity to optimize all campaigns.
As user acquisition is only half the battle, our app retargeting solution powered by artificial intelligence is the most advanced strategy for advertisers to retain and engage their users while delivering personalized experiences. Simplaex Engage is our AI-First solution for app retargeting. Our dashboard gives advertisers a clear and transparent overview of the metrics that matter. There’s no SDK integration required, and you remain in control of your data at all times. Our Simplaex Engage AI processes millions of data points to effectively predict your users’ intents and places the right bid at the exact right time to maximize your ROAS.
I would like to sincerely thank all of our partners for their continued business and support. Going forward, I am excited to see Simplaex Advance and Simplaex Engage develop and help marketers across both web and mobile apps.