How many times have you downloaded an app, looked at it once, and then never used it again? We all do it. We all lose interest in our apps at one point or another and become inactive users. App retargeting, the go-to marketing technology for mobile marketers helps you reach these users as well as keep active users engaged.
Digital Information World shared an infographic explaining the average display ad achieves a click-through rate (CTR) of 0.07%. The average retargeted ad, meanwhile, does 10x better. These numbers suggest that retargeting is a powerful tool for driving engagement across the whole lifecycle of your app and converting more users into paying customers.
There are many ways to retarget your app. Which approach you should use depends on your vertical. If you’re a mobile games developer, for example, your retargeting campaign might focus on users who haven’t played your game in the past seven days. You could rekindle their interest in the game by offering them free skills and bonuses.